Plumber Demand is Strong and Rising
In fact, according to The New York Times and Bureau of Labor Statistics, the number of employed plumbers is expected to grow 21% by 2022 because of the increasing number of people who need plumbing services for their homes, organizations, and other establishments.
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People are Looking for Plumbing Services Online
As more and more people need the services of plumbers, their means of locating plumbing contractors have changed dramatically through the years. Gone are the days of Yellow Pages and brochures. Today, customers are increasingly turning to the Internet to find plumbing contractors.
According to GE Capital Retail Bank, as much as 81% of customers conduct online research before purchasing a product or service. Brafton, on the other hand, revealed that 89% of customers use search engines to acquire services.
Does your plumbing business come up in the search engines?
Many Plumbers are Not Aware of the Power of Online Marketing
With most customers now turning to search engines to find and hire contractors, Yellow Pages and local newspaper listings are no longer making the cut. Unfortunately, a lot of plumbing contractors do not know this. Are you listed on the front page of Google? We can put you there!
O*NET OnLine found that almost half, or 45% of plumbing contractors never go online and use email to contact customers.
Will customers be able to contact you online?
Get a Mobile Friendly Website To Get More Customers
Sure, most of your prospective customers are searching online, but the thing is, they aren’t just performing searches on desktop computers. When finding and acquiring services, a growing number of customers perform searches on mobile devices.
In one study, comScore concluded that 61% of digital consumption takes place on mobile and tablet. Marketo revealed that 74% of buyers searched on mobile using a search engine before making a purchase, and 50% of mobile device users reported making a purchase in a browser on their mobile. Companies that design their website specifically for mobile gained tangible benefits, with 62% saying they had increased sales after getting a mobile-friendly business website, according to Econsultancy.
Think about this for a minute. The majority of people are now using mobile for local searches. What does that mean to you if you aren’t mobile friendly? An immediate loss in business!
Is your website mobile-friendly?
Do you have a website to begin with?
Take Advantage of Online Local Search
Businesses that target a specific geographical area, like plumbing services, can maximize the full potential of online local searches.
Collective data from Google, Ipsos Media CT, Purchased, TMP Directional Marketing, and 15 Miles, indicate that the number of buyers doing local search increased from 70% in 2010 to 80% in 2014. Additionally, BrightLocal found that as much as 54% of searchers include a local modifier (such as a city or zip code) in their search, and 71% of searchers value the information they find in local search results.
Do you have a strong presence in local listings, maps, and directories?
Include Video in Your Online Marketing
Because of its engaging visual format, videos can effectively transform visitors to customers. ComScore discovered that visitors who view videos stay on websites an average of 2 minutes longer than those who do not.
Moreover, 64% of consumers are more likely to buy a product or service after watching a video about it. ReelSEO, on the other hand, reported that homepage videos are shown to increase conversion rates by 20% or more.
Almost 40% have called a vendor or service provider after watching a video, according to Forbes.
Can customers watch videos about your services online?
Make Use of Customer Reviews
When deciding whether to purchase or not, potential customers rely on reviews and testimonials they find online. Recent studies suggest that 59% of online searchers consider customer reviews to be more valuable than expert reviews.
Over 80% percent of online searchers say they look at online reviews before purchasing a product or service. The same percentage of global consumers trust online consumer reviews, making it the second most trusted form or advertising behind earned media. Additionally, 92% deemed customers reviews as “extremely” or “very” helpful. People believe more about what other people say about your plumbing services than what you say, or your advertising says. They judge you based upon what your customers say!
Are there positive reviews about your plumbing services online?
How to Get More Customers for Your Plumbing Business!
Discover the “Secret Formula” the most successful Home Service Professionals use to fuel growth and outperform their competition!
The “Marketing System” that will ensure 25% growth or more for your Plumbing Business in the next 12 months.
Discover the 4R’s:
That GUARANTEE dramatic growth for any Home Service Pro!